Brand Exploration
Service: Brand Identity, Merchandise
Year: 2019

Three Twigs Bakery is a personal favorite of mine located in Springfield, IL. When tasked with a rebranding project I decided to explore what it would be like if they took a fun, lighter approach to their style. I wanted to preserve the brands natural, laid back feel; which can be seen in the arts relaxed line work. However, I also wanted to elevate the brands perception, so I drew inspiration from classic french boutique style. I also created a typeface for this brand logo, giving it a “stick-like” appearance to reference the bakery’s name.